Floral Street Decals for cosmetic perfume bottles

The brief

Floral Street, a modern and sustainable British fragrance brand, required a unique and high-quality decoration solution for their distinctively shaped perfume bottles. The complex, multi-faceted design of the bottles presented a significant technical challenge for traditional printing methods. In addition, the design required that the beautiful, vivid floral image be clearly visible from the rear and through the glass, further increasing the complexity of the decoration process. They needed a partner who could deliver a premium finish that matched their brand's creative and quality-focused identity. SIAK was engaged to develop an innovative process to meet this challenge.

About the client

Michelle Feeney, a seasoned beauty industry veteran, launched Floral Street in 2017. After decades of working with major global brands, she saw an opportunity to create something different: a fragrance house that was independent, transparent, and sustainable from the ground up. The name "Floral Street" is inspired by a real location in Covent Garden, London, reflecting the brand's British roots and its connection to the vibrancy of modern culture and nature.
Feeney’s vision was to demystify fragrance and make fine perfumery accessible to a wider audience without compromising on quality or ethical standards.