Johnnie Walker Air Ink

The brief

Johnnie Walker, a brand synonymous with innovation and quality, sought to push the boundaries of sustainability with a special project. The brief was clear yet ambitious: create a limited edition series of decals for their iconic ceramic bottles, using Air-Ink—a cutting-edge ink made from captured carbon emissions. The challenge lay in adapting this environmental breakthrough for use on ceramic surfaces, requiring extensive research, experimentation, and engineering. The project not only met the brief but also delivered a unique, visually stunning result that aligned perfectly with Johnnie Walker’s forward-thinking ethos.

After months of R&D, prototypes were crafted and subjected to rigorous testing. Factors such as adhesion, resistance to moisture, temperature fluctuations, and physical wear were scrutinized. Each iteration brought the project closer to achieving decals that were not just durable but visually striking and reflective of Johnnie Walker’s storied heritage.
Once the ideal solution was identified, production moved ahead at scale, with a focus on maintaining consistency. The distinctive decals featured bold, intricate designs that celebrated both the brand’s rich history and its forward-thinking approach to sustainability.